Why residential property?


As this is our very first blog, we wanted to take the opportunity to explain the rationale behind our investment strategy and specifically why we are attracted to UK residential property.

Historical outperformance

UK residential property has delivered better long-term value growth on a total returns basis than any other investment class over most time-frames in recent history (see graph below). Returns have also typically been less volatile than equities and historically there have been very few periods of sustained house price falls.

Residential property also tends not to follow the performance cycle of other assets such as equities – ie residential property returns have typically remained stable during periods when share prices have fallen - and as result can reduce the risk and improve the stability of an investment portfolio.

Residential Performance Chart

Potential for future value growth

The current imbalance between housing supply and demand has been well documented in the UK, particularly during the recent general election. But, the current market conditions appear unlikely to change in the foreseeable future.

Demand remains strong across the UK, driven by a growing population (estimated to increase from £65m in 2015 to £69m by 2025 and £73m by 2035), overseas investment, government initiatives (such as Help to Buy), social changes (such as the increase in one person households) and increasing investment from private landlords seeking to capitalise on the growing demand from generation rent.

At the same time housing supply has remained at historically low levels. For the 12 months to September 2014 117,000 homes were constructed, which is considerably lower than the 250,000 to 300,000 extra homes that experts believe are needed to meet the growing demand for housing.


One of the key drivers behind setting up Homegrown is that for many people we have spoken with the attraction of UK residential property is obvious, but historically there have been good reasons why people haven’t made an investment, or a greater investment in the asset class, including any or all of the following:

  • Level of capital required to buy a property (the average deposit for a first-time buyer has risen to £31,000 in 2015) and limited exposure from institutional investors;
  • Hassle associated with buying and managing an investment property;
  • Risk associated with the concentration of investment in residential property in one area; and
  • Concerns over affordability, associated with future interest rate rises and more recently changes to tax rules for private buy to let landlords.

Homegrown’s crowdfunding model removes all of these barriers and makes residential property investment accessible to a much greater pool of people.

Our team has a significant amount of experience in the residential property market and private rental sector, established through years of advising individual and corporate real estate clients and through private investment.

Our aim is to use our experience and relationships to access high quality property investment opportunities that provide the potential to deliver above average investment returns for our community of investors. We will complete a robust and independent review of any opportunity before it is launched on the site and provide regular updates on its performance for the life of the investment.

Source: British Property Federation (February 2013), ONS, Independent (2013)

Your capital is at risk if you invest in property. This includes illiquidity (the inability to sell assets quickly or without substantial loss in value), and the loss of invested capital if the wider property market or an individual property suffers a reduction in value. Investments on Homegrown are not covered by the Financial Services Compensation Scheme. Past performance and forecasts are not indicative of future performance. For more information see our full risk warning. Homegrown Group Limited is authorised and regulated by the Financial Conduct Authority (FRN: 694952). Investments through Homegrown are equity investments.
Future performance is not guaranteed and is based on projections only. Your capital is at risk if you invest in property. For more information see our full risk warning.